06
2014Outsourcing your B2B Appointment Setting
Replenishing your sales pipeline with fresh leads is a prerequisite of business development. B2B appointment setting is one of the key methods companies use to generate qualified leads and maintain a healthy sales pipeline. However, arranging appointments with interested and relevant decision makers can be time-consuming, and requires skills that are not necessarily found in strong field focused sales people. An increasing number of companies are outsourcing this aspect of their business development and have found it to be an…
28
2014IT Lead Generation – 13 Tips to Improve Results
IT Lead Generation – How to get results Like any other industry the IT sector exists on selling volume of quality products on an ongoing basis to new and existing customers. New customers can find you, but for the more proactive IT business, you need to get out there and find new customers or clients and that means your telemarketers need to generate leads for your sales force to close. Here are our 13 tips to improve lead…
21
2014
B2B Telemarketing Frequently Asked Questions
Image Source – hobvias sudoneighm (CC License) B2B Telemarketing FAQs B2B Telemarketing Services B2B (business to business telemarketing) is sometimes confused with B2C (business to consumer) cold calling, which is often perceived those nuisance calls. In the B2B environment, the tactics used and results achieved quite different. Here we answer the most commonly asked questions to dispel a few myths with regard to B2B telemarketing. What is B2B telemarketing? Telemarketing is marketing conducted via the telephone to an intended market or target…
08
2014Clever Introductory Emails
You have done your research and you have found; the contacts you want to speak with, their phone number and their email address. Just one problem, every time you call them there is either no reply from their line or you get the good old voicemail. So, what next? There are options here that you can put into play before you take the ‘three and out’ approach, and today I’m going to look at the ‘clever intro email’ option. You…
31
201410 tips for getting past the gatekeeper
Telemarketing Tips If you are involved in the Telemarketing industry, you will undoubtedly be familiar with the term ‘The Gatekeeper’. This is the individual whose job it is to prevent people getting access to the Decision-Maker. Typically, this is a personal assistant or a secretary, but in some companies, it is even the receptionist or switchboard operator. Here are 10 Tips for Getting Past the Gatekeeper: TIP 1: THE GATEKEEPER IS NOT THE ENEMY Whoever is acting as the Gatekeeper…
31
2014Choosing a telemarketing company – A case study of triumph over adversity
Many telemarketers have been on both sides of the fence and VSL is no exception. Many of our callers have been or are still running a business. That experience proves an invaluable asset to their telemarketing activities. Likewise many clients had often wished that they had some prior experience of telemarketing before taking the plunge to engage with a telemarketing agency. Below is an example of a client’s story on letting go. Step 1. Letting go of in-house telesales –…